Popular Internet Marketing Consulting Models : Internet marketing is a broad
category of online business that involves a wide range of services that anyone
wishing to become involved in Internet marketing consulting should be prepared
to provide.As being a consultant means having a free rein over your business,
you should be able to decide at the onset what the scope of your business is,
whether to provide a service or a string of services or to sell products to
clients instead.Here are some of the best options that you can choose:Business
advisorMany new businesses encounter a period of learning and adjustment which
they can shorten by listening to good advice. As
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situation and sets a detailed plan or strategy for the client to follow. Mastery
of the business is an advantage although many aspects of the web business can be
learned along the way. Having your own advisors to run to is a plus and your
clients need not know your sources of information ? as long as you get the job
done.Consultants can easily provide this service without meeting their clients
face-to-face as advice is easily provided over the phone, email or even through
Skype. Prompt response times are a must in this business model.External
marketing armSmall businesses maintain lean organizations and can keep overhead
expenses low by outsourcing functions like Internet marketing. If you have a
team of consultants from various fields of Internet marketing, consider offering
comprehensive marketing packages that include everything your client will
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as website development, sales copywriting, software development, Search Engine
Optimization, social media marketing and others. Solo consultants can also
provide full services by outsourcing or subcontracting marketing functions as
well.Outsource specialistMatching your client's marketing needs with the right
specialist can also be your main consulting business. Revenues will come in the
form of commissions or from profit margins tacked on the service fees of your
specialists. While specialists are actually doing the work for your clients, you
will still have to manage your team to ensure high quality standards of
service.Other business models for Internet marketing consulting include
information product sales, lead generation or email database sales, website
rentals, build-operate-transfer websites, licensing and teaching seminars. You
can mix and match these business options to create your own consulting model and
to increase your income tremendously.In order to grasp the opportunities that
are available as an internet marketing consultant,
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an expert, someone who knows the ins and outs is always a great first step.
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